Arete is a philosophical term with deep meaning first used by Greeks. It roughly means goodness or moral virtue, and refers to an innate excellence in all things, and the striving toward that potential or purpose as a way of life. In the thought of Plato and Aristotle virtue is connected with performing a function (ergon), just as an eye is good if it performs its proper function of vision. This is its telos or purpose. Arete is therefore identified with what enables a person to live well or successfully. (Oxford Reference) We believe that peak performing businesses understand what excellence is and they pursue it daily as a part of their business philosophy and culture. More so for the healthcare industry, business excellence and moral virtue must be balanced at all times. We are one such business and want to serve patients with unmet medical needs to increase their overall wellness.
• Our MISSION is to provide high quality healthcare products that would not normally be available to our customers, or available but in unacceptable quality. Our aim is to offer the best possible prices for these products to our customers.
• Our VISION is to provide patients a path to obtain the necessary medical products they need to improve their quality of life. We intend on becoming a leading distributor of high quality products in targeted developing countries in the industry by the year 2025. In order to achieve our vision, we intend to ensure that we liaise with only trusted suppliers of healthcare products as well as with doctors and other healthcare professionals in order to ensure that we source for as well as supply quality products to our customers.